From the category archives:

Place Management

As Time Goes By in Casablanca

June 9, 2016

Recently, Jorgen Eriksson from Bearing was interviewed by the Middle East Eye about the place brand of Casablanca. The article is available on this link.

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Turkey to Join the Great Trans-Europe Walk

April 8, 2016

Hiking on the Via Francigena Way (photo: Kate Clow) Recent months have been difficult for Turkey How has the country brand been affected? Turkey is still reeling from damage suffered after a string of unfortunate incidents.  Since summer 2015 there has been growing unrest in Turkey’s east, combined with increasing security concerns and an unfolding […]

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The Bearing Wave in Kenya

April 6, 2016

This blog, The Bearing Wave has been around since 2009 and has reached a sizeable regular readership. Every day, several hundred people navigate to The Bearing Wave to read from the about 900 articles on the site. About half the readers come through Google and other search engines. About half from links on LinkedIn, Twitter and Facebook, […]

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Telling Stories by the Sea

March 25, 2016

The Hague knows the value of telling a good story So much so in fact, that the city’s marketing team has created the ‘Bloggershuis’, a dedicated space where visiting bloggers can stay while they discover all that the Hague has to offer. As an added bonus, the Bloggershuis is situated right on the beach! Samantha […]

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Economic Assessment of Al Alamein New City in Egypt

March 3, 2016

Earlier today, on the grounds of employing the principles, strategies, tools developed in UN-Habitat’s Strategic Plan 2014 -2019, the Achieving Sustainable Urban Development project (ASUD) – one of UN-HABITAT Egypt’s projects- run a joint meeting between UN-Habitat staff supported by UN-Habitat Urban Economy and Finance Branch, the Egyptian national counterpart General Organization for Physical Planning […]

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Brand Canada – A New Path

February 16, 2016

Canada has been engulfed by a whirl of publicity over the last few months as its Liberal party swept the boards in the national elections. The new leader, Justin Trudeau, is young and dynamic, the polar opposite of his predecessor Harper. Trudeau has already made some bold statements. Just 24 hours after winning the elections, […]

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Civilisations Retrograde

January 28, 2016

There are just a few menacing yet fascinating places left on Earth. These places are usually active conflict zones or rugged areas where rebel groups lurk, nations with unfriendly governments, or otherwise unstable locations where battle has recently ended. They have terrible reputations. But nevertheless, these places are intriguing, because they weren’t always in trouble. […]

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Kenyas Mega Projects

January 22, 2016

Today CNN highlight Kenya´s mega projects in a visual presentation which is worth a look. Kenya is already an infrastructure powerhouse of East Africa, but it is just the start of development. The next few years may see a quantum leap forward with tens of billions of dollars to be spent on some of the […]

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Cities Driving Development

January 18, 2016

To create a framework for sustainable development beyond 2015, the United Nations has announced a set of 17 Sustainable Development Goals, also known as the Global Goals. Broader in scope than the preceding set of Millennium Development Goals, the new goals identify a long list of targets that address the role of cities in human […]

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The Big Picture – Talking Nation Brand with Foreign Policy Group

January 12, 2016

The Foreign Policy Group talk nation brand, digital diplomacy, and the importance of the big picture Foreign Policy Magazine has a long pedigree. Since its founding in 1970 the magazine has become well-known for reporting diplomatic and political developments from around the globe. So it seems a natural progression for the FP Group to branch […]

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The Future of Cities Depends on Innovative Financing

January 11, 2016

Ever-more people move into cities, and as the urbanisation trend continues, it is projected that hundreds of trillions of dollars will be needed for investment in urban infrastructure in upcoming decades. Where will all the money come from? Well, as we have written about previously on this blog, in general the  lack  of  investable  projects  […]

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Millennials and the New Age of Brand Loyalty

December 22, 2015

This morning, I read an article on Inc. Magazines website, about the Top 5 Millennial Brands, Cities, and Apps of 2015. The article was about how technology and the internet have created new behaviours and inspired new values that have never before existed, especially for the Millennial generation, which grew up in a high-tech and […]

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Dubrovnik in Holiday Lights

December 21, 2015

Images and video are important digital assets to leverage for destination developers, in marketing their products and destinations. Pictures speak a thousand words and video evokes emotion that photos can not. For destination development, tourism marketing videos can sometimes be pieces of art. Videos from Croatia are often very good and we think the video […]

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Competitive Cities for Jobs and Growth

December 14, 2015

This week, the World Bank has published a new report titled “Competitive Cities for Jobs and Growth – What, Who and How”. The report analyses what makes a city competitive and how more cities can grow their economies, a topic which is at the core of our work at Bearing. According to the report, a […]

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Richard Florida on the Creative City

December 13, 2015

At he recent Art Basel event in Miami, Richard Florida gave a speech about The Creative City. He spoke about why cities are such powerful and economic engines, and why collaboration is the key, not individual geniuses. Below is a video of the speech. Richard Florida at Art Basel in Miami: Why the Creative City?

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Development of Al-Alamein in Egypt

December 10, 2015

“Now this is not the end; it is not even the beginning of the end. But it is, perhaps, the end of the beginning.” – Winston Churchill, November 1942 Al-Alamein is a town in northern Egypt, located on the Mediterranean Sea 106 kilometres west of Alexandria and 240 kilometres northwest of Cairo.  For most of […]

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Cities in Numbers–How Patterns of Urban Growth Change the World

November 25, 2015

Manchester based The Guardian has been around for close to 200 years, and in recent time the newspaper has developed an excellent website. Along with Financial Times, The Atlantic and The Economist, it has become one of my favourite news sources. As many newspapers have conformed to provide news and not analysis, The Guardian has […]

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Uppsala Place Brand Analysis

November 18, 2015

A team from Bearing has over the past two months worked on analysis and recommendations for an updated place brand for the city of Uppsala in Sweden, and today we delivered our report. The assignment has been a follow-on from a strategy  analysis project which we are working on for Uppsala county and Uppsala city […]

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Finland’s new ’emoji diplomacy’

November 9, 2015

Finland made international headlines this week with its release of 30 country-branding emojis, in an unique and typically quirky twist on regular promotion efforts. Said to reflect aspects of the Finnish national character, the list includes a sauna emoji,  a Nokia ‘brick phone’ emoji, and the ‘headbanger’ emoji, which is the particular favourite of Petra […]

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Is China Leading Global Innovation?

November 4, 2015

China is investing heavily in research and development and rapidly increasing high-technology output. This is happening as the country is passing through a challenging transition, as the labour-force expansion and surging investment that propelled three decades of growth is now weakening. This is a natural stage in the country’s economic development. Yet it raises questions […]

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