November 18, 2015
A team from Bearing has over the past two months worked on analysis and recommendations for an updated place brand for the city of Uppsala in Sweden, and today we delivered our report. The assignment has been a follow-on from a strategy analysis project which we are working on for Uppsala county and Uppsala city […]
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November 9, 2015
Finland made international headlines this week with its release of 30 country-branding emojis, in an unique and typically quirky twist on regular promotion efforts. Said to reflect aspects of the Finnish national character, the list includes a sauna emoji, a Nokia ‘brick phone’ emoji, and the ‘headbanger’ emoji, which is the particular favourite of Petra […]
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