May 25, 2011
It is a lot of buzz about green innovations and much talk about potential green washing. And we have seen it all before with pink washing and white washing. To understand whether green innovation is washing or not the question to ask is why it exists. To cover up? To gain short term winnings? To […]
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May 6, 2011
Innovation is a way of getting competitive advantage which is well known and documented since ancient times, ranging from machinery, war equipment to the beauty industry and all trial building the perpetuum mobile. What´s happened lately is the paradigm shift of opening up the innovation process from being secret and closed towards inviting for collective […]
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