January 15, 2011
PR has, generally spoken, changed over time and become more complex as the possibilities of interacting and building relations has exponential increased over time. Old truth might still be truth but often simplified approaches not possible to apply other than as isolated events. Today building relationship impacting specific target groups is a holistic challenge, not […]
Like this:
Like Loading...
Read the full article →
January 9, 2011
Michael E. Porter Harvard University professor, explains in an new video post, why business leaders must focus on shared value – creating products and services that benefit not only the company but also society. Or as like to put it, make the pie bigger… Responsible and smart entrepreneurs understand to create value through actions beneficial for all, without a working society and environment there is […]
Like this:
Like Loading...
Read the full article →