From the daily archives:

Saturday, February 27, 2010

How to Build a Brand

February 27, 2010

What is the secret to Virgin`s branding strategy? It is the value of PR. Below is a webcast about Virgin and how Richard Branson managed to create its unique Corporate Identity, simply by embracing public relations. Richard Branson’s strategy involves Making a difference Be innovative Empower your employees Listen to your customer The brand is […]

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