From the monthly archives:

February 2010

How to Build a Brand

February 27, 2010

What is the secret to Virgin`s branding strategy? It is the value of PR. Below is a webcast about Virgin and how Richard Branson managed to create its unique Corporate Identity, simply by embracing public relations. Richard Branson’s strategy involves Making a difference Be innovative Empower your employees Listen to your customer The brand is […]

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Zero Carbon Goal – The need for Energy Innovation

February 25, 2010

At the TED2010 conference recently, Bill Gates unveiled his vision for the world’s energy future, describing the need for “miracles” to avoid planetary catastrophe and explaining why he’s backing a dramatically different type of nuclear reactor. The necessary goal? Zero carbon emissions globally by 2050. The TED talk is in the video below. Bill Gates […]

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