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strategy

Strategic Evaluation of eBay

December 9, 2014

Strategy implemented by eBay It can be argued that eBay’s strategy consists of elements of all four growth strategies, identified as: market penetration, market development, product development and diversification. eBay began operating in one market and over the years expanded its business to others, currently having a global presence in 37 markets (eBay). Companies that […]

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