The Bearing Wave in Kenya

by Jörgen Eriksson on April 6, 2016

MKTimes April EditionThis blog, The Bearing Wave has been around since 2009 and has reached a sizeable regular readership. Every day, several hundred people navigate to The Bearing Wave to read from the about 900 articles on the site. About half the readers come through Google and other search engines. About half from links on LinkedIn, Twitter and Facebook, or are regular, returning readers.

Most articles we publish are original content, written in inspiration from our consulting work and research. Some articles are references to reports, research or news which we think our readers will appreciate to know about.

Writing original content is hard, but as strategy and innovation consultants it is our job to be analytical, to see patterns and make conclusions from data, and in our consulting assignments we train ourselves to be good at this.

Sometimes other sites ask to republish or have articles written by Bearing. However it is rare to be asked by printed media if they can republish.

Last month we got such a request, from The Mt. Kenya Times in Nairobi. It is a monthly print and digital publication that identifies and promotes innovation, entrepreneurship, technology and creativity in prominent Kenyan industries. Mt Kenya Times claims to be the industry leader in creating high-value content for engaging targeted audiences, and by the look of their content they are doing well.

From April 2016, The Mt. Kenya Times have asked to republish Bearing Wave articles for their readers, and in the April issue they have done so with two recent articles. We are proud to see that content we write can be useful also for a publication in Kenya and we think it makes sense, as we regularly work with projects for United Nations Habitat, the business sector and Government authorities in the country. Below is a link to a PDF of the April issue of the publication.

About Jörgen Eriksson :

Jörgen Eriksson is the founder of Bearing and is the Chairman of the firm since it was created. He has successfully expanded Bearing into covering projects on four continents. He is also Adjunct Professor of Innovation Management at the International University of Monaco and at Universitat Politècnica de Catalunya in Barcelona and he is an active member of the Founders Alliance organisation.

Working with consulting engagements across Bearings practices, he has over the past fifteen years participated in and supervised a large number of client projects, from innovation system development and place development and branding, to merger and acquisition assignments and leading edge research and business development activities for key clients.

His new book, Branding for Hooligans, will be published in 2015. It is about how innovation and branding are key survival factors in our modern times of hyper competitive markets.

Prior to Bearing, he was Director of Europe, Middle East, and Africa for Trema Treasury Management, a technology and consulting services provider, supplying financial software solutions for the global financial industry, Clients included The European Central Bank, Citibank, SEB, South African reserve Bank, Deutsche Bank, Abu Dhabi Investment Authority (ADIA), as well as many other large financial institutions and Fortune 500 companies.

Early in his career Eriksson was educated at the Stockholm School of Economics, where he studied economics, financial economics and philosophy. He then worked in Scandinavian investment banks and also for the Swedish Institute of National Defense Research.

You can contact Jörgen on e-mail, connect on LinkedIn onörgen-eriksson/0/38/8a0/ and follow him on twitter on joreri508.

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