North Koreas First Western Concert

by Jörgen Eriksson on August 20, 2015


When we all give the power / we all give the best
Every minute of an hour / don’t think about a rest
Then you all get the power / you all get the best
When everyone gives everything and every song everybody sings.
– Laibach, 1980s

Place branding can take many forms. Sometimes well-noticed events shake up the image of a place and make us think of perspectives. This week a revolutionary event took place in a Asian city that most likely no reader of this blog have ever visited, which is like frozen in time since the 1950s.


Few places on Earth remains isolated, and post-WWII North Korea is one of them. The Slovenian rock band Laibach says their concert in Pyongyang on Wednesday this week was the first first Western act to perform live in the North Korean capital. As taken from another time, the songs were accompanied by images styled from North Korean propaganda posters projected on to a screen, with translations in Korean. Apparently Kim Jong-un did not attend. Click on Play below to see some highlights, courtesy of BBC.

Laibach and North Korea´s first Western concert

About Jörgen Eriksson :

Jörgen Eriksson is the founder of Bearing and is the Chairman of the firm since it was created. He has successfully expanded Bearing into covering projects on four continents. He is also Adjunct Professor of Innovation Management at the International University of Monaco and at Universitat Politècnica de Catalunya in Barcelona and he is an active member of the Founders Alliance organisation.

Working with consulting engagements across Bearings practices, he has over the past fifteen years participated in and supervised a large number of client projects, from innovation system development and place development and branding, to merger and acquisition assignments and leading edge research and business development activities for key clients.

His new book, Branding for Hooligans, will be published in 2015. It is about how innovation and branding are key survival factors in our modern times of hyper competitive markets.

Prior to Bearing, he was Director of Europe, Middle East, and Africa for Trema Treasury Management, a technology and consulting services provider, supplying financial software solutions for the global financial industry, Clients included The European Central Bank, Citibank, SEB, South African reserve Bank, Deutsche Bank, Abu Dhabi Investment Authority (ADIA), as well as many other large financial institutions and Fortune 500 companies.

Early in his career Eriksson was educated at the Stockholm School of Economics, where he studied economics, financial economics and philosophy. He then worked in Scandinavian investment banks and also for the Swedish Institute of National Defense Research.

You can contact Jörgen on e-mail, connect on LinkedIn onörgen-eriksson/0/38/8a0/ and follow him on twitter on joreri508.

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