Corporate Iconic Buildings as Tourism Destinations

by The Bearing Wave on August 5, 2015


It was in the news today that Apple´s new headquarter will be quite a tourist attraction, reports Silicon Valley Business Journal. The news site has uncovered documents, first filed with the city of Cupertino back in April, which layout the company’s plans for a massive visitor’s centre located on the “spaceship” campus. According to the plans, the centre will include a rooftop observation deck, a cafe, and a 10,000 square-foot storefront.

Apple hopes the space will “create a public face of the Apple Campus 2 that reflects Apple’s business and design practices, and allows for a long-term presence in Cupertino.”

The building itself will be made of glass with a carbon fibre roof and large skylights, similar to Apple’s retail stores. Stairs and elevators will take visitors up to the viewing deck, which will overlook the ring-shaped main building. Apple says a screen will block views into an adjacent community.


Apple´s ambition follows a long line of iconic corporate headquarter buildings, where Rockefeller Center in New York, with its TopofTheRock observation deck is one of our favourites.

Below is the official video about Apple´s new building, including an interview with Norman Foster, the architect.

Norman Foster

About The Bearing Wave :

The Bearing Wave is a blog for the consulting firm Bearing, where we write about our methodology and experience. We also present news from our practice and thoughts on development, and we sometimes publish guest authored articles. The blog has been published since 2009 and contains hundreds of articles, and it has several hundred readers every day from across the world.

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