Top 100 Most Valuable Global Brands

by Jörgen Eriksson on May 30, 2015

Screenshot 2015-05-28 11.51.14

Brand innovation is one of the 12 dimensions of innovation and increasingly important in a world where intangible values has become more important than technical features for many products and services.

Brands value can be measured and compared, and the most recognized approach is BrandZ, Millward Brown‘s brand equity database. It holds data from over 3 million consumers about 100,000 brands, across 400 categories in over 50 countries, and is used to estimate brand valuations. Each year since 2006, it has been used to generate a list of the top 100 global brands.

The 2015 report was launched this month, and it has been 10 years since WPP and Millward Brown launched the BrandZ™ Top 100 Most Valuable Global Brands. During the intervening decade, 2006 to 2015, Brand Value increased 126 percent to $3.3 trillion. In the 2015 report alone value rose 14 percent.

Marking the 10th Anniversary, in the video below WPP chief Sir Martin Sorrell and marketing heads from Coca-Cola, L’Oréal, Orange and SAP look at the impact on brand value of technology, emerging markets and millennial consumers.

Martin Sorrell on Brand Value

About Jörgen Eriksson :

Jörgen Eriksson is the founder of Bearing and is the Chairman of the firm since it was created. He has successfully expanded Bearing into covering projects on four continents. He is also Adjunct Professor of Innovation Management at the International University of Monaco and at Universitat Politècnica de Catalunya in Barcelona and he is an active member of the Founders Alliance organisation.

Working with consulting engagements across Bearings practices, he has over the past fifteen years participated in and supervised a large number of client projects, from innovation system development and place development and branding, to merger and acquisition assignments and leading edge research and business development activities for key clients.

His new book, Branding for Hooligans, will be published in 2015. It is about how innovation and branding are key survival factors in our modern times of hyper competitive markets.

Prior to Bearing, he was Director of Europe, Middle East, and Africa for Trema Treasury Management, a technology and consulting services provider, supplying financial software solutions for the global financial industry, Clients included The European Central Bank, Citibank, SEB, South African reserve Bank, Deutsche Bank, Abu Dhabi Investment Authority (ADIA), as well as many other large financial institutions and Fortune 500 companies.

Early in his career Eriksson was educated at the Stockholm School of Economics, where he studied economics, financial economics and philosophy. He then worked in Scandinavian investment banks and also for the Swedish Institute of National Defense Research.

You can contact Jörgen on e-mail, connect on LinkedIn onörgen-eriksson/0/38/8a0/ and follow him on twitter on joreri508.

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