From the daily archives:

Saturday, May 30, 2015

Top 100 Most Valuable Global Brands

May 30, 2015

Brand innovation is one of the 12 dimensions of innovation and increasingly important in a world where intangible values has become more important than technical features for many products and services. Brands value can be measured and compared, and the most recognized approach is BrandZ, Millward Brown‘s brand equity database. It holds data from over […]

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