Visions of Digital Culture

by Jörgen Eriksson on May 20, 2015

Archeological Museum in PulaI recently visited the Archaeological Museum in Pula, which is undergoing an ambitious reconstruction, driven by the dynamic Director Darko Komso. Pula is not alone in rethinking how museums present their collections and interact with the public. Successful museums are creating relationships with visitors that extend before and after the visit.

Today there is an overall sense that the educational roles of museums are becoming more important in a modern society in constant flux, and that they must evolve to meet these demands. Therefore, museums are developing in unprecedented speed, world-wide, driven by digitalisation and new opportunities in visualisation driven by information technology.

Through interactive home pages on the World Wide Web, museums ensure their treasures can be reached by everyone, not only physical visitors. The audience is everyone, no matter where they are or what time of day it is, whether they are in China or in New York City.

Martin RothVisiting a museum is becoming a seamless back-and-forth experience across different media, and thereby the museums home pages becomes attraction magnets for real visitors in an unprecedented way.

Martin Roth, The Director of the Victoria & Albert Museum in London, The world’s greatest museum of art and design, recently said “Most of our rich collection, that makes our museum a museum, is not seen by the public or researched. I think we have to change that”. In the fascinating video below, Roth describes The New Age of Digital Curation, and how a digital strategy can help get objects out of deep storage to be appreciated by a new audience.

Visions of Digital Culture: The Age of Digital Curation

About Jörgen Eriksson :

Jörgen Eriksson is the founder of Bearing and is the Chairman of the firm since it was created. He has successfully expanded Bearing into covering projects on four continents. He is also Adjunct Professor of Innovation Management at the International University of Monaco and at Universitat Politècnica de Catalunya in Barcelona and he is an active member of the Founders Alliance organisation.

Working with consulting engagements across Bearings practices, he has over the past fifteen years participated in and supervised a large number of client projects, from innovation system development and place development and branding, to merger and acquisition assignments and leading edge research and business development activities for key clients.

His new book, Branding for Hooligans, will be published in 2015. It is about how innovation and branding are key survival factors in our modern times of hyper competitive markets.

Prior to Bearing, he was Director of Europe, Middle East, and Africa for Trema Treasury Management, a technology and consulting services provider, supplying financial software solutions for the global financial industry, Clients included The European Central Bank, Citibank, SEB, South African reserve Bank, Deutsche Bank, Abu Dhabi Investment Authority (ADIA), as well as many other large financial institutions and Fortune 500 companies.

Early in his career Eriksson was educated at the Stockholm School of Economics, where he studied economics, financial economics and philosophy. He then worked in Scandinavian investment banks and also for the Swedish Institute of National Defense Research.

You can contact Jörgen on e-mail, connect on LinkedIn onörgen-eriksson/0/38/8a0/ and follow him on twitter on joreri508.

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