The Engineer of Original Apple Mouse

by Marlena Zakrzewska on March 3, 2015

UnknownJim Yurchenco was a creator of  the Original  Apple  Mouse, which was significant in that it was the first mouse ever used by regular people.

I would like to recommend these short video, to discover some great lessons from the masters of Design Thinking.

About Marlena Zakrzewska :

Marlena is a consultant with Bearing, with a strong background in analysis, cognitive and behavioural studies and innovation.

Marlena was educated at King’s College London and Humboldt University Berlin, and has been involved in extensive studies regarding social psychology and consumer behaviour.

She believes that by understanding what affects behaviour and, by extension, how to influence behaviour, both organisations and individuals can become more successful. Understanding exactly how small changes to the details of an offer can influence the way people react to it is crucial to unlock significant value.

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