Apple Watch will be Apples first Disruptive Innovation Since the iPad

by Jörgen Eriksson on February 28, 2015

Apple China Cover-Nov-2014The Apple Watch made its fashion editorial debut on the cover of Vogue China’s November 2014 issue, featuring supermodel Liu Wen. Now in the March issue of Vogue´s American edition, the device will get a 12 page advertisement mainly based on images.

As if we had not known so before, this ad placement confirms that the Apple Watch will be more about Fashion than Function. In less than two weeks we will know the launch plan for the device.

Earlier this week, Apple issued invites for a media event on March 9, with the tagline “Spring Forward”, which likely refers to time, hence the Apple Watch is a good guess for the star of the show. The event will be held at the Yerba Buena Centre for the Arts in San Francisco beginning at 10 a.m. on Monday, March 9 and it will be broadcasted live on Apples home page.

Apple Watch linesWe already know the Apple Watch will come in three distinct lines, with a variety of options within each. The Apple Watch Sport, Apple Watch and Apple Watch Edition will be priced lower and higher in that order.

We also know the Apple Watch will be a touch device, with a new kind of haptic feedback and a digital crown, and apps that essentially run remotely from an iPhone. It is also thought to have a battery that can last approximately one day.

I think we can expect the Apple Watch to be a huge success, and the first disruptive innovation from Apple since the launch of the iPad five years ago. In true Apple style and like fine timepieces of the old times, the Apple Watch is designed to be admired while remaining unobtrusive.

Below is a video from Bloomberg TV with some interesting dialogue about what to expect.

Bloomberg TV Reporting on the Anticipated Launch of the Apple Watch


However the Apple Watch will be priced for the mass market and not only for the fashion elite. Once the initial hype about design is over, the Apple Watch´s attraction to the main markets will be about software. As an interesting comparison, you can watch the video below from Wall Street Journal, about what makes a luxury USD 229,000 mechanical A. Lange & Söhne watch tick.

What Make a $229,000 Watch Tick?

About Jörgen Eriksson :

Jörgen Eriksson is the founder of Bearing and is the Chairman of the firm since it was created. He has successfully expanded Bearing into covering projects on four continents. He is also Adjunct Professor of Innovation Management at the International University of Monaco and at Universitat Politècnica de Catalunya in Barcelona and he is an active member of the Founders Alliance organisation.

Working with consulting engagements across Bearings practices, he has over the past fifteen years participated in and supervised a large number of client projects, from innovation system development and place development and branding, to merger and acquisition assignments and leading edge research and business development activities for key clients.

His new book, Branding for Hooligans, will be published in 2015. It is about how innovation and branding are key survival factors in our modern times of hyper competitive markets.

Prior to Bearing, he was Director of Europe, Middle East, and Africa for Trema Treasury Management, a technology and consulting services provider, supplying financial software solutions for the global financial industry, Clients included The European Central Bank, Citibank, SEB, South African reserve Bank, Deutsche Bank, Abu Dhabi Investment Authority (ADIA), as well as many other large financial institutions and Fortune 500 companies.

Early in his career Eriksson was educated at the Stockholm School of Economics, where he studied economics, financial economics and philosophy. He then worked in Scandinavian investment banks and also for the Swedish Institute of National Defense Research.

You can contact Jörgen on e-mail, connect on LinkedIn onörgen-eriksson/0/38/8a0/ and follow him on twitter on joreri508.

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