Brave New World

by Jörgen Eriksson on February 5, 2015

brave-new-worldSet in London of AD 2540, the novel Brave New World anticipates developments in reproductive technology, sleep-learning, psychological manipulation, and classical conditioning that combine profoundly to change society

"Community, Identity, Stability" is the motto of Aldous Huxley’s utopian World State. Here everyone consumes daily grams of soma, to fight depression, babies are born in laboratories, and the most popular form of entertainment is a "Feelie," a movie that stimulates the senses of sight, hearing, and touch.

The book is a fantasy of the future that sheds a blazing critical light on the present, and it is considered to be Aldous Huxley’s most enduring masterpiece.

In the Davos Economic Forum 2015, there was an interesting discussion on just how  advances in artificial intelligence, smart sensors and social technology will change our lives in the real world. Below is a video of the debate.

Davos 2015–A Brave New World


The video features:

  • Rodney Brooks, Founder, Chairman and Chief Technical Officer, Rethink Robotics, USA; Technology Pioneer
  • Anthony Goldbloom, Founder and Chief Executive Officer, Kaggle, USA; Technology PioneerHiroaki Nakanishi, Chairman and Chief Executive Officer, Hitachi, Japan
  • Kenneth Roth, Executive Director, Human Rights Watch, USA
  • Stuart Russell, Professor, University of California, Berkeley, USA; Global Agenda Council on Artificial Intelligence & Robotics
  • Moderated by Hiroko Kuniya, Anchor and Presenter, Today’s Close-Up, NHK (Japan Broadcasting Corporation), Japan; Global Agenda Council on Japan

About Jörgen Eriksson :

Jörgen Eriksson is the founder of Bearing and is the Chairman of the firm since it was created. He has successfully expanded Bearing into covering projects on four continents. He is also Adjunct Professor of Innovation Management at the International University of Monaco and at Universitat Politècnica de Catalunya in Barcelona and he is an active member of the Founders Alliance organisation.

Working with consulting engagements across Bearings practices, he has over the past fifteen years participated in and supervised a large number of client projects, from innovation system development and place development and branding, to merger and acquisition assignments and leading edge research and business development activities for key clients.

His new book, Branding for Hooligans, will be published in 2015. It is about how innovation and branding are key survival factors in our modern times of hyper competitive markets.

Prior to Bearing, he was Director of Europe, Middle East, and Africa for Trema Treasury Management, a technology and consulting services provider, supplying financial software solutions for the global financial industry, Clients included The European Central Bank, Citibank, SEB, South African reserve Bank, Deutsche Bank, Abu Dhabi Investment Authority (ADIA), as well as many other large financial institutions and Fortune 500 companies.

Early in his career Eriksson was educated at the Stockholm School of Economics, where he studied economics, financial economics and philosophy. He then worked in Scandinavian investment banks and also for the Swedish Institute of National Defense Research.

You can contact Jörgen on e-mail, connect on LinkedIn onörgen-eriksson/0/38/8a0/ and follow him on twitter on joreri508.

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