Business Networking

by Marlena Zakrzewska on February 3, 2015

Last week I have attended an interesting networking event organised by Founders Alliance in Stockholm.

Founders Alliance

Founders Alliance, largely formed by Sweden’s most influential and experienced businessmen, aims to increase opportunities for Swedish entrepreneurs that enable growing and building sustainable companies through access to the necessary resources, inspiration and individuals in the network. Founders Alliance is operated and owned by the entrepreneurs themselves.

NetworkingI strongly believe in the power of networking, as a  business activity,  which allows groups of like-minded businesspeople recognize, create, or act upon business opportunities.

The successful networking event should  facilitate and encourage the development of close relationships between the members of its business community, where any business can be introduced to another potential supplier or purchaser through our network.

I really like Steve Job’s  input about the Secrets to Success in Business and Life, which he explains in the video below.

Rules for Success–Steve Jobs on how to build a business network

However, networking is not  as easy as it seems. Many people find it hard to overcome the intercultural barriers.  For example, as I read in Forbes,  Maryam Kouchaki, a professor at Kellogg  School of Management, said: “The distance between cultures is so difficult,” Even when she simply wanted to tell someone that she admired their work, she froze up and then afterward, got the urge to wash her face and hands.

It is so called instrumental networking,  where you try to make connections with the purpose of advancing your career, as opposed to personal, spontaneous networking where your goal is to pursue emotional connections and friendship.

Therefore, I recommend to watch the following TED  talk by Michael Goldberg, who is an expert in the areas of networking, referrals, recruiting.

Michael Goldberg on Rediscovering Personal Networking

About Marlena Zakrzewska :

Marlena is a consultant with Bearing, with a strong background in analysis, cognitive and behavioural studies and innovation.

Marlena was educated at King’s College London and Humboldt University Berlin, and has been involved in extensive studies regarding social psychology and consumer behaviour.

She believes that by understanding what affects behaviour and, by extension, how to influence behaviour, both organisations and individuals can become more successful. Understanding exactly how small changes to the details of an offer can influence the way people react to it is crucial to unlock significant value.

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