Two years ago I wrote an article about Apple, with the core message that the S-curve for Apple was flattening. My point was that Apple had problems to deliver new disruptive innovations, and that the focus after the passing of Steve Jobs seemed to be on incremental enhancements to already existing products.
I am pleased to see that I was wrong in my concerns and that Apple sustains an ability to deliver stellar profits also in the post-Jobs era. Yesterday the technology giant reported the biggest quarterly profit ever made by a public company.
Innovation in delivery and supply chain seems to be the main drivers, as there are no new product category coming out yet, with the iWatch announced but not yet available.
Overall Apple reported a 37% increase in net profits to $18bn (£11.8bn) in its fiscal first quarter, which tops the $15.9bn made by ExxonMobil in the second quarter of 2012, according to Standard and Poor’s.
Record sales of iPhones were behind the surge in profits. 46% more iPhones were sold in the 4th quarter 2014 than in the same quarter 2013, driven by the highest number of first-time buyers since the smartphone launched in 2007.