Apple Delivers Record Earnings and iPhone Sales

by Jörgen Eriksson on January 28, 2015

Apple record profitsTwo years ago I wrote an article about Apple, with the core message that the S-curve for Apple was flattening. My point was that Apple had problems to deliver new disruptive innovations, and that the focus after the passing of Steve Jobs seemed to be on incremental enhancements to already existing products.

I am pleased to see that I was wrong in my concerns and that Apple sustains an ability to deliver stellar profits also in the post-Jobs era. Yesterday the technology giant reported the biggest quarterly profit ever made by a public company.

Innovation in delivery and supply chain seems to be the main drivers, as there are no new product category coming out yet, with the iWatch announced but not yet available.

Overall Apple reported a 37% increase in net profits to $18bn (£11.8bn) in its fiscal first quarter, which tops the $15.9bn made by ExxonMobil in the second quarter of 2012, according to Standard and Poor’s.

Record sales of iPhones were behind the surge in profits. 46% more iPhones were sold in the 4th quarter 2014 than in the same quarter 2013, driven by the highest number of first-time buyers since the smartphone launched in 2007.

Apple posts $18 billion in profit, the largest in corporate history

About Jörgen Eriksson :

Jörgen Eriksson is the founder of Bearing and is the Chairman of the firm since it was created. He has successfully expanded Bearing into covering projects on four continents. He is also Adjunct Professor of Innovation Management at the International University of Monaco and at Universitat Politècnica de Catalunya in Barcelona and he is an active member of the Founders Alliance organisation.

Working with consulting engagements across Bearings practices, he has over the past fifteen years participated in and supervised a large number of client projects, from innovation system development and place development and branding, to merger and acquisition assignments and leading edge research and business development activities for key clients.

His new book, Branding for Hooligans, will be published in 2015. It is about how innovation and branding are key survival factors in our modern times of hyper competitive markets.

Prior to Bearing, he was Director of Europe, Middle East, and Africa for Trema Treasury Management, a technology and consulting services provider, supplying financial software solutions for the global financial industry, Clients included The European Central Bank, Citibank, SEB, South African reserve Bank, Deutsche Bank, Abu Dhabi Investment Authority (ADIA), as well as many other large financial institutions and Fortune 500 companies.

Early in his career Eriksson was educated at the Stockholm School of Economics, where he studied economics, financial economics and philosophy. He then worked in Scandinavian investment banks and also for the Swedish Institute of National Defense Research.

You can contact Jörgen on e-mail jorgen.eriksson@bearing-consulting.com, connect on LinkedIn on http://fr.linkedin.com/pub/jörgen-eriksson/0/38/8a0/ and follow him on twitter on joreri508.

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