Outlook on the Global Agenda 2015

by Marlena Zakrzewska on December 23, 2014

World Economic Forum published the Outlook on the Global Agenda 2015, which provides a top-of-mind perspective from the Global Knowledge Networks on the challenges and opportunities of the coming 12–18 months.

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I thought it may be an interesting proposition for some  Christmas Holidays reading…Enjoy!

About Marlena Zakrzewska :

Marlena is a consultant with Bearing, with a strong background in analysis, cognitive and behavioural studies and innovation.

Marlena was educated at King’s College London and Humboldt University Berlin, and has been involved in extensive studies regarding social psychology and consumer behaviour.

She believes that by understanding what affects behaviour and, by extension, how to influence behaviour, both organisations and individuals can become more successful. Understanding exactly how small changes to the details of an offer can influence the way people react to it is crucial to unlock significant value.

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