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Tuesday, December 9, 2014

Strategic Evaluation of eBay

December 9, 2014

Strategy implemented by eBay It can be argued that eBay’s strategy consists of elements of all four growth strategies, identified as: market penetration, market development, product development and diversification. eBay began operating in one market and over the years expanded its business to others, currently having a global presence in 37 markets (eBay). Companies that […]

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