Electric Cars for Western Europe

by Jörgen Eriksson on August 24, 2014

Elon Musk and TeslaA couple of months ago, I wrote an article about The Rebirth of the Car, and I mentioned Elon Musk´s company Tesla Motors in California as one of the up-and-coming new niche players. Tesla Motor has done many things “right”, from how they work with innovation to how they in June opened up their patent portfolio for competitors and asks for nothing but goodwill in return.

Also Tesla´s product placement seems to work well. I recently heard that Prince Albert of Monaco  has been seen driving a Tesla through my local village. Today there were two news stories related to Tesla, showing the company understands well how to communicate with their customer base.

The first piece of news was all over the major news sites this morning. Two Tesla owners in New Jersey proposed ideas for improvement of the car in a full page advertisement in Palo Alto Daily. Elon Musk listened, and responded favourably from his Twitter account.

10632886_10152628951327801_4392900476061406864_nThe second piece of news was that Tesla Motors will expand its infra-structure in Western Europe with 30 new charging stations and stores. The company is already the best selling solution in Norway, where supercharger power stations have been rolled out as a pilot.

Now Tesla will also continue rapid expansion of its Supercharger network, allowing Model S drivers to travel long distances across Europe for free.

In 2013, Tesla delivered 22,477 vehicles to customers worldwide. By the end of 2014, Tesla expects combined sales in Europe and Asia to be almost twice as high as sales in North America.

Elon Musk presented his vision and strategic master plan for Tesla Motors in a highly readable blog article which he wrote in 2006, and it says in short:

  1. Build a sports car
  2. Use that money to build an affordable car
  3. Use that money to build an even more affordable car
  4. While doing above, also provide zero emission electric power generation options

The company seems well on track to deliver.

About Jörgen Eriksson :

Jörgen Eriksson is the founder of Bearing and is the Chairman of the firm since it was created. He has successfully expanded Bearing into covering projects on four continents. He is also Adjunct Professor of Innovation Management at the International University of Monaco and at Universitat Politècnica de Catalunya in Barcelona and he is an active member of the Founders Alliance organisation.

Working with consulting engagements across Bearings practices, he has over the past fifteen years participated in and supervised a large number of client projects, from innovation system development and place development and branding, to merger and acquisition assignments and leading edge research and business development activities for key clients.

His new book, Branding for Hooligans, will be published in 2015. It is about how innovation and branding are key survival factors in our modern times of hyper competitive markets.

Prior to Bearing, he was Director of Europe, Middle East, and Africa for Trema Treasury Management, a technology and consulting services provider, supplying financial software solutions for the global financial industry, Clients included The European Central Bank, Citibank, SEB, South African reserve Bank, Deutsche Bank, Abu Dhabi Investment Authority (ADIA), as well as many other large financial institutions and Fortune 500 companies.

Early in his career Eriksson was educated at the Stockholm School of Economics, where he studied economics, financial economics and philosophy. He then worked in Scandinavian investment banks and also for the Swedish Institute of National Defense Research.

You can contact Jörgen on e-mail jorgen.eriksson@bearing-consulting.com, connect on LinkedIn on http://fr.linkedin.com/pub/jörgen-eriksson/0/38/8a0/ and follow him on twitter on joreri508.

{ 1 comment… read it below or add one }

Parinaz Alabaf August 25, 2014 at 05:27

Hi Jordan ,your article is very nice. I’ve learned about a care i liked? Thank you.I enjoy driving cars.Cars are the compleat presentation of mechanical and electrical engineering plus art and design, manufacturing and marketing with industrial engineering.
I think car industry is one of the key,could save a lot in one countries economic.
I hope i did not bored you with my opinion.
With Regards
Parinaz

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