Microsoft and culture change

by Petia Dimitrova on July 15, 2014

14655817504_ab76e0d70f_zA culture that allows for innovation is a key to change and adapt to hyper competitive markets. This goes both for traditional manufacturing companies as for the high tech giants.

In the video below, Microsoft CEO, Satya Nadella, discusses with Walter Isaacson major changes the tech giant needs to take in order to lead in the mobile market. The video is from the Fortune Brainstorm Tech conference that takes place this week in Aspen, Colorado.

About Petia Dimitrova :

Petia Dimitrova works with project coordination in Bearing. She is originally from Varna in Bulgaria where she was involved in real estate development and also in the race car sports industry. After seven years in the United States she is now back in Europe.

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