The role of Iconic Buildings

by Jörgen Eriksson on April 4, 2014

The amazing building on the picture above actually exists. It was completed in 2010 as the headquarter of the Abu Dhabi based property development company Aldar, it is 110 meters tall and with a floor area of 61.900 square meters. It shines like a prism, a lens reflecting light.

Buildings define cities, culture and at times economic prosperity. I am proud to say, that today Bearing has successfully proposed the construction of an iconic building in a mid size Nordic city, which will define a new category of buildings for the future. I can say more about this later on this year.

The world is full of incredible buildings, but what about those that have become truly iconic, the instantly recognisable ones that have come to symbolise a destination or even a period in time? Lets see what we can achieve.

About Jörgen Eriksson :

Jörgen Eriksson is the founder of Bearing and is the Chairman of the firm since it was created. He has successfully expanded Bearing into covering projects on four continents. He is also Adjunct Professor of Innovation Management at the International University of Monaco and at Universitat Politècnica de Catalunya in Barcelona and he is an active member of the Founders Alliance organisation.

Working with consulting engagements across Bearings practices, he has over the past fifteen years participated in and supervised a large number of client projects, from innovation system development and place development and branding, to merger and acquisition assignments and leading edge research and business development activities for key clients.

His new book, Branding for Hooligans, will be published in 2015. It is about how innovation and branding are key survival factors in our modern times of hyper competitive markets.

Prior to Bearing, he was Director of Europe, Middle East, and Africa for Trema Treasury Management, a technology and consulting services provider, supplying financial software solutions for the global financial industry, Clients included The European Central Bank, Citibank, SEB, South African reserve Bank, Deutsche Bank, Abu Dhabi Investment Authority (ADIA), as well as many other large financial institutions and Fortune 500 companies.

Early in his career Eriksson was educated at the Stockholm School of Economics, where he studied economics, financial economics and philosophy. He then worked in Scandinavian investment banks and also for the Swedish Institute of National Defense Research.

You can contact Jörgen on e-mail, connect on LinkedIn onörgen-eriksson/0/38/8a0/ and follow him on twitter on joreri508.

{ 3 comments… read them below or add one }

Jean-Louis Swiners April 4, 2014 at 20:26

Great idea, but what are looking for ? There is a lot of iconic buildings around the world. If we concentrate on recent buildings built with a business purpose I would vote for Marina Bay Sands, Singapore, which has boosted the frequentation

Jörgen Eriksson Jörgen Eriksson April 5, 2014 at 03:35

We are right now about to create a new iconic building in a location in Sweden, and I can write more about this later this year. But I get your point. I agree about Marina Bay Sands. I have not been there myself but I heard from colleagues how impressive it is.

I will reflect a bit and see if I can come up with some more generic thoughts on what to look for. Thank you for the creative feedback!

/Jörgen (currently having breakfast in Adis Abeba)

Marlena Zakrzewska Marlena April 6, 2014 at 10:08

I agree with Zaha Hadid and I don’t think architecture is only about shelter .
It should be able to excite you , to calm you, to make you think .

I believe that projects like this , make a sociaty reflect upon their surrounding and environment they live in and in my opinion this is the most important .

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