From the daily archives:

Friday, March 21, 2014

Place Branding

March 21, 2014

The globally competitive environment in which we live and act makes it important for places, no matter their size or composition, to clearly differentiate themselves and to convey why they are relevant and valued options. Undoubtedly, places have always competed with each other, but today, following to economic and cultural globalisation and the increasing mobility […]

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