30th Anniversary of Apples Macintosh launch

by Jörgen Eriksson on January 24, 2014


In the beginning there was International Business Machines (IBM) and they dominated a business they had practically invented themselves in the 1950s. For them computing was all about corporate mainframes, data and text based terminals.

Then thirty years ago today, on January 24, 1984, Apple launched an innovative machine that would revolutionise computing. Two days earlier a TV commercial showing a George-Orwell-esque society of 1984 and  directed by Ridley Scott introduced the idea of the Macintosh that would save the world from IBM, or as they were also known, “Big Brother”. 

The original Mac had no operating system with separate applications. It was really one integrated system with a graphic user interface, a word processor and a graphics application and it was completely different from other existing text based micro computers. Almost all the power of the micro processor was used to power the graphics user interface, which was operated by a mouse. The machine was based on Steve Jobs idea that personal computing was for everyone, and it would revolutionise the world. Below is the epic video commercial. Enjoy!

Apples Macintosh launch commercial

About Jörgen Eriksson :

Jörgen Eriksson is the founder of Bearing and is the Chairman of the firm since it was created. He has successfully expanded Bearing into covering projects on four continents. He is also Adjunct Professor of Innovation Management at the International University of Monaco and at Universitat Politècnica de Catalunya in Barcelona and he is an active member of the Founders Alliance organisation.

Working with consulting engagements across Bearings practices, he has over the past fifteen years participated in and supervised a large number of client projects, from innovation system development and place development and branding, to merger and acquisition assignments and leading edge research and business development activities for key clients.

His new book, Branding for Hooligans, will be published in 2015. It is about how innovation and branding are key survival factors in our modern times of hyper competitive markets.

Prior to Bearing, he was Director of Europe, Middle East, and Africa for Trema Treasury Management, a technology and consulting services provider, supplying financial software solutions for the global financial industry, Clients included The European Central Bank, Citibank, SEB, South African reserve Bank, Deutsche Bank, Abu Dhabi Investment Authority (ADIA), as well as many other large financial institutions and Fortune 500 companies.

Early in his career Eriksson was educated at the Stockholm School of Economics, where he studied economics, financial economics and philosophy. He then worked in Scandinavian investment banks and also for the Swedish Institute of National Defense Research.

You can contact Jörgen on e-mail jorgen.eriksson@bearing-consulting.com, connect on LinkedIn on http://fr.linkedin.com/pub/jörgen-eriksson/0/38/8a0/ and follow him on twitter on joreri508.

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