The Swedish wood industry annual event 2013

by Jörgen Eriksson on May 30, 2013

Träcentrum from aboveTräslaget is a two day annual event and meeting place where professionals, businesses, organizations, and higher education from the Swedish wood industry converge in Nässjö, in the geographical centre of the industry.

The event includes lectures, networking and meetings transfer of knowledge and experience exchange on the latest technologies, methods, design, product development and business opportunities. It is organised by the energetic Torbjörn Trägårdh.

This morning I was the opening speaker of this years event. The audience was business people, politicians, academics and students and the venue was Träcentrum, the the country’s first of its kind. A centre for education, training and development conference activities related to the wood industry..

I spoke about the dynamics of the market, on how the inevitable globalisation is bringing new challenges to traditional economies, and how this affects industries and individual businesses, and how innovation can be a tool to survive and thrive in todays hypercompetitive environments. As an example of a successful innovation driven company I presented Materia, a business who manufactures furniture but sells environments for successful meetings.

Other interesting speakers during the day were:

  • Erik Thorstensson from Creatables, a creative network of designers and engineers working to reduce waste from Swedish production industries, by designing and producing products to be applied in surplus materials in synchronization with the original production.
  • Ronny Corsberg from Coompanion, an advisory firm who are experts on setting up and developing business using cooperative business model and legal structures. Corsbergs speech was focused on social innovation and very interesting.
  • Mikael Ludvigsson from Glafo, a glass research institute, who works internationally with glass research, development, education and technical support, mainly to glass works, processors and users of glass. It can for instance concern flat glass (in buildings, vehicles and interiors) art glass, container glass, mineral wool, glass fibre and the interface to other materials.
  • Karin Darlington and Johannes Falkeström from Business Sweden, the Swedish Trade & Invest Council, who presented models for how companies can successfully go to new world markets.

The full agenda for the event can be downloaded below, and further below is my presentation from this morning.


About Jörgen Eriksson :

Jörgen Eriksson is the founder of Bearing and is the Chairman of the firm since it was created. He has successfully expanded Bearing into covering projects on four continents. He is also Adjunct Professor of Innovation Management at the International University of Monaco and at Universitat Politècnica de Catalunya in Barcelona and he is an active member of the Founders Alliance organisation.

Working with consulting engagements across Bearings practices, he has over the past fifteen years participated in and supervised a large number of client projects, from innovation system development and place development and branding, to merger and acquisition assignments and leading edge research and business development activities for key clients.

His new book, Branding for Hooligans, will be published in 2015. It is about how innovation and branding are key survival factors in our modern times of hyper competitive markets.

Prior to Bearing, he was Director of Europe, Middle East, and Africa for Trema Treasury Management, a technology and consulting services provider, supplying financial software solutions for the global financial industry, Clients included The European Central Bank, Citibank, SEB, South African reserve Bank, Deutsche Bank, Abu Dhabi Investment Authority (ADIA), as well as many other large financial institutions and Fortune 500 companies.

Early in his career Eriksson was educated at the Stockholm School of Economics, where he studied economics, financial economics and philosophy. He then worked in Scandinavian investment banks and also for the Swedish Institute of National Defense Research.

You can contact Jörgen on e-mail, connect on LinkedIn onörgen-eriksson/0/38/8a0/ and follow him on twitter on joreri508.

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