The Rise and Fall of Great Powers

by Jörgen Eriksson on March 27, 2013

The Rise and Fall of the Great PowersWe live in a world with 196 nations and even though we live in peaceful times, they all compete for investors, talents and visitors. Nations have always competed with each other, just as companies compete for business and individuals compete for the most interesting jobs.

Within these nations, the global competition of places is estimated to host 2,7 million towns, 3 thousand large cities and 455 large metropolitan areas with a population over one million. All of them compete in the struggle for attention and economic growth. Lack of growth means stagnation and decline.

In 1987, Paul Kennedy´s classic book The Rise and Fall of the Great Powers was published.  The book explores the politics and economics of the Great Powers from 1500 to 1980 and the reason for their decline. Paul Kennedy thesis of great powers can be summarized: The more states increase their power, the larger the proportion of their resources they devote to maintaining it.

If too large a proportion of national resources is diverted to public spending like military purposes, that do not invest in expanding the base for future growth, this in the long run leads to a weakening of power.

The capacity to sustain a conflict with a comparable state or coalition of states ultimately depends on economic strength, but nations apparently at the zenith of their political power are usually already in a condition of comparative economic decline. Power can be maintained only by a prudent balance between the creation of wealth and public expenditure, and great powers in decline almost always hasten their demise by shifting expenditure from the former to the latter. Spain, the Netherlands, France and Britain did exactly that.

imageIn a Place Management training session recently, a participant asked me if I think the current crises in Europe is because of tensions in the currency union and the Euro or if there are other reasons. As I thought about this, I reminded myself of Paul Kennedys book and thinking about it, events in recent years indicate that it may now be the time for Europe and United States to ride the trend of decline. Many signs indicate that the current crises is a structural crises and not just another recession.

Youth unemployment across Europe is reaching unprecedented levels and even with a moderate recovery it is unlikely that existing businesses will hire enough people to return unemployment to pre-crises levels. The public sector will not hire at all. Instead the hope is in generation of new businesses and for this, the place climate in Europe´s regions, cities and towns need to be friendly and supportive to entrepreneurs.

The European Union has countered the crises by launching a new strategy, EU Horizon 2020. In a changing world, the EU aims to develop towards a smart, sustainable and inclusive knowledge economy. The idea is that these three mutually reinforcing priorities should help the EU and the Member States deliver high levels of employment, productivity and social cohesion. Each Member State has adopted its own national targets in each of these areas. As we have written about previously on this blog, concrete actions at EU and national levels underpin the strategy.

imageWhat innovation for competitive advantages can Europe rely on to grow new business, in a world where manufacturing of new products is much less expensive in developing economies? Even with new manufacturing businesses, mainly engineering, product design and qualified white collar jobs are created in Europe and the bulk of manufacturing is made elsewhere, leveraging on outsourcing and efficient global supply chains. This will not reduce the large structural unemployment of the workforce.

At least Europe has one advantage. We are still better than the developing world in coming up with and launching new companies that compete in the world market with disruptive innovative business models. Recently I have encountered new such businesses in industries as diverse as cleantech and waste management.

Europe’s future is about success or failure in recovery. On the global scale economic growth is currently happening in Asia and Africa. The Economist published the chart below today.

Economic growth

China’s nominal GDP surpassed that of Italy in 2000, France in 2002, the United Kingdom in 2006 and that of Germany in 2007, before overtaking Japan in 2010, making China the world’s second largest economy. If we consider the effect of cumulative growth, China may surpass the United States as the worlds largest economy by 2020.

About Jörgen Eriksson :

Jörgen Eriksson is the founder of Bearing and is the Chairman of the firm since it was created. He has successfully expanded Bearing into covering projects on four continents. He is also Adjunct Professor of Innovation Management at the International University of Monaco and at Universitat Politècnica de Catalunya in Barcelona and he is an active member of the Founders Alliance organisation.

Working with consulting engagements across Bearings practices, he has over the past fifteen years participated in and supervised a large number of client projects, from innovation system development and place development and branding, to merger and acquisition assignments and leading edge research and business development activities for key clients.

His new book, Branding for Hooligans, will be published in 2015. It is about how innovation and branding are key survival factors in our modern times of hyper competitive markets.

Prior to Bearing, he was Director of Europe, Middle East, and Africa for Trema Treasury Management, a technology and consulting services provider, supplying financial software solutions for the global financial industry, Clients included The European Central Bank, Citibank, SEB, South African reserve Bank, Deutsche Bank, Abu Dhabi Investment Authority (ADIA), as well as many other large financial institutions and Fortune 500 companies.

Early in his career Eriksson was educated at the Stockholm School of Economics, where he studied economics, financial economics and philosophy. He then worked in Scandinavian investment banks and also for the Swedish Institute of National Defense Research.

You can contact Jörgen on e-mail jorgen.eriksson@bearing-consulting.com, connect on LinkedIn on http://fr.linkedin.com/pub/jörgen-eriksson/0/38/8a0/ and follow him on twitter on joreri508.

{ 2 comments… read them below or add one }

Anders Fogelstrom Anders Fogelström March 28, 2013 at 08:20

This interesting historic analysis is unfortunately true. Cultures rise, grow and decline; like most things in the Universe. Some countries today – like France where I live – fight the new and hang on to the old in a far too high extent. A big fear of the unknown is in itself creating a worse future than if change is accepted. A paradox! The transformation of Europe into a knowledge based economy with high value added activities is one way of survival. But what to do with all those who cannot compete for or create these new smart jobs? Employment in the geographically based service industries (not threatened by outsourcing), in manual labor, handicraft, local production of food and goods must be created in sufficient numbers to prevent a increasingly divided society which ends in self destruction.

Jörgen Eriksson Jörgen Eriksson March 28, 2013 at 10:28

Things change, yet we humans prefer the illusion of stability and we are always as surprised and unprepared when changes are for the worse. 🙂

There was an article in the Economist online today asking if India is ready to become a great power. Worthwhile to read: http://www.economist.com/news/leaders/21574511-indias-lack-strategic-culture-hobbles-its-ambition-be-force-world-can-india

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