Market Driven Innovation

by Michael Deutsch on November 13, 2012

SIME is northern Europe’s largest conference about digital opportunities and new business models with events this year in Vienna, Amsterdam, Barcelona and Stockholm.

SIME brings together top executives, marketing professionals, business consultants and members of the press in a dialogue on the forefront of digital development. In the 2012 SIME event in Stockholm, Anton Lundberg, VP of Market Driven Innovation at Electrolux, gave the presentation featured below.

What’s Cooking in the Kitchen of the Future?

About Michael Deutsch :

Michael Deutsch has been a consultant for nearly fifteen years, supporting where business needs meet information technology. As a project manager he has been leading multicultural teams across Europe in various engagements, from DAX30 production companies to international investment banks. His current focus is in the area of innovation management supporting clients in applying best practices in portfolio management and project selection methodologies, structuring high performance teams and assessing organizational innovation capabilities.
Michael first joined Bearing in 2004 as a senior consultant working out of the now decommissioned Monaco office.
Michael has extensive experience from living and working with different cultures. Being a German citizen, he left Germany in 1993 to live, work and study for his MBA in Washington, DC. In 1999 he moved to Nice in the South of France flying out weekly to work as a consultant for Swiss, German, Dutch and UK based multinationals. Since 2006 Michael is situated in Stockholm where he enjoys life with wife and kid.
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