Innovation in the Nässjö entrepreneurship hub

by Leyla Is on October 26, 2012

Friday morning, October 26, Bearing arranged a breakfast seminar in Nässjö, in the Småland region of Sweden. The topic of the seminar was corporate innovation.

The Småland region in Sweden is a unique place in Europe in the strength of its entrepreneurial spirit and successful history in creation of successful businesses.  The well known global furniture company IKEA was founded in the Småland town of Älmhult.

The common view holds that the Småland citizen is entrepreneurial to his nature. In fact, the region has a history of pioneers. In the 19th century, Småland had a substantial emigration to North America. The majority of emigrants ended up in Minnesota, with a geography resembling Sweden, combining arable land with forest and lakes.

Nässjö in Europe

Nässjö, the location for the breakfast seminar, is due to its geographic situation in the country and region an important railway junction and the third most important national logistics center. It is also the center of the wood industry in Sweden, with 75% of the countries furniture and wood product manufacturers within a radius of 150 kilometers from the city.

TräcentrumThe venue for the seminar was “Träcentrum”, a building for conferences and education on wood and the wood processing industries. Träcentrum is designed to be the center in the cooperation between the regional innovation systems actors from the quad helix context of government, academia, business and civil society.


träscentrumActors from all sectors participated in the seminar and in meetings during the day. We had people from several businesses and government organizations, as well as academia present. By making the seminar interactive we achieved a dialogue that all participants felt helped to develop their understanding of innovation and open their eyes to new ideas.

Quad helixThe seminar opened with a presentation of business in hyper competitive markets and the impact of globalization also for smaller remote places that historically had businesses fulfilling domestic demand. The next topic was the nature of innovation and the necessity for businesses to work with incremental innovation. Toward the end of the seminar we discussed the importance of the quad helix model in achieving successful business development, growth and talent attraction.

Given the success of the seminar we have already planned to repeat the event in December.

About Leyla Is :

Leyla is a business consultant and trainer specializing in Innovation through Lean, customer relationship management(CRM) and material planning systems(MPS). She has a vast experience in the international logistics, trade and manufacturing industries.

The benefit of having experience from different industries is that it provides a mindset which looks at assignments and projects from a cross-functional, comprehensive perspective. Leyla Is looks one step further, knows how a decision in one unit can affect the next one in the company’s value flow, but also which impact it will have on the entire business value flow, and she is able to convey all there is to know about how to think of and see long-term effects.

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