From the daily archives:

Friday, September 28, 2012

What are your values?

September 28, 2012

It is more than 50 years now since Peter Drucker wrote: ”The customer rarely buys what the company thinks it is selling him”, but I still meet companies that need to be reminded of this fact. Customers don’t buy products; they buy solutions to their problems. It is not the product in itself, but the […]

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