Place analytics

by Jörgen Eriksson on May 11, 2010

This is part of a semantic analysis of terms used to refer to the City of Stockholm in blogs over the past 8 years. What you see here is in fact the top level view of the data.

It’s based on a very small sample. I didn’t have the time to set up a crawler to go absolutely wild and collect millions of data.

It is an example of the Bearing place analytics product set. The idea of the map is to give you a graphical overview of the terms people are using to volunteer opinions about you- them come the analytics! I believe it is far better than an opinion poll where you predetermine to some extent to outcomes. With semantic analysis we at least get to hear what people want to say.

About Jörgen Eriksson :

Jörgen Eriksson is the founder of Bearing and is the Chairman of the firm since it was created. He has successfully expanded Bearing into covering projects on four continents. He is also Adjunct Professor of Innovation Management at the International University of Monaco and at Universitat Politècnica de Catalunya in Barcelona and he is an active member of the Founders Alliance organisation.

Working with consulting engagements across Bearings practices, he has over the past fifteen years participated in and supervised a large number of client projects, from innovation system development and place development and branding, to merger and acquisition assignments and leading edge research and business development activities for key clients.

His new book, Branding for Hooligans, will be published in 2015. It is about how innovation and branding are key survival factors in our modern times of hyper competitive markets.

Prior to Bearing, he was Director of Europe, Middle East, and Africa for Trema Treasury Management, a technology and consulting services provider, supplying financial software solutions for the global financial industry, Clients included The European Central Bank, Citibank, SEB, South African reserve Bank, Deutsche Bank, Abu Dhabi Investment Authority (ADIA), as well as many other large financial institutions and Fortune 500 companies.

Early in his career Eriksson was educated at the Stockholm School of Economics, where he studied economics, financial economics and philosophy. He then worked in Scandinavian investment banks and also for the Swedish Institute of National Defense Research.

You can contact Jörgen on e-mail, connect on LinkedIn onörgen-eriksson/0/38/8a0/ and follow him on twitter on joreri508.

Leave a Comment

Previous post:

Next post: