This is part of a semantic analysis of terms used to refer to the City of Stockholm in blogs over the past 8 years. What you see here is in fact the top level view of the data.
It’s based on a very small sample. I didn’t have the time to set up a crawler to go absolutely wild and collect millions of data.
It is an example of the Bearing place analytics product set. The idea of the map is to give you a graphical overview of the terms people are using to volunteer opinions about you- them come the analytics! I believe it is far better than an opinion poll where you predetermine to some extent to outcomes. With semantic analysis we at least get to hear what people want to say.